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peopleverse

Data Science and Human Behaviour


Lalitha S

Co-Founder, Head Analytics and Technology,

Peopleverse


During the Agricultural age, Land was the primary raw material, in the Industrial age, Iron and steel had their share and now in the Information age, the main raw material is “DATA”.


Yes, “Data “ is the secret wealth that many businesses wish to tap into. Data is the foundation for everyone here. And how are we collecting, looking at and cleaning the data depending on what problem or requirement we have?


Is Data alone sufficient for Today's business? No is the Answer. Data combined with Context and Meaning and the ability to give us insight is what we TERM as Data.


Not the Raw data. Let me prove you with an example

  • An X Air Route transporting people from X location to Y location every day around 200+ People.-Raw data

  • An X Air route compared to a Y Air route transports people from X location to Y location 50 more.-Knowledge

  • An X Air route is more favoured by executives as it serves Business papers and gives extra service by connecting them. - Insights

  • X Air route offers personalized offers, sends emails and keeps you posted on their services to a bunch of people who are their regular flyers.-Future actions


This will help us to build the conditions and reasons for choosing one over the other. And there comes the Data Analytics tool which helps us to look at data differently.


Of course, data can be highly classified in many ways. Perceptual data is something which relates to human perceptions and it is subjective in nature, it includes data on people’s perception of quality, services and performances which greatly affects business outcomes.

So how can we look into the Data ??


Data with integration tools will help us in identifying the real conditions or usages why data is behaving under a business condition and where should we give weightage to the data and where not.


This is where we from Peopleverse, take an extra step in identifying the gaps and bridging them using our programs.


So How are we bringing value to Organizations? Do we use AI or big jargon to understand Human emotions and behaviours?


No, we help organizations in complex data investigations on their employee behaviour, we blend our strong expertise from applied Psychology and cognitive neuroscience with data and provide organizations with our predictive insights and actionable on their most valuable resources – Employees.

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